About Brough Superior Motorcycles/Elf partnership

A Range of ELF Lubricants for High-End Brough Superior Motorcycles

Paris, September 18, 2018 - Under a partnership agreement signed in November 2016, Total Lubrifiants supplies Brough Superior with a range of ELF-brand lubricants assuring optimal performance for the manufacturer’s exclusive makes.

Brough Superior, Rebirth of an Iconic Marque

A man with a passion, George Brough secured his place in history when he founded Brough Superior Motorcycles in Nottingham, England in 1919. Seen as the “Rolls-Royce of motorcycles,” the new marque quickly earned a well-deserved reputation for unmatched performance, exceptionally sophisticated engineering for its time and racing victories.

In 2014, Brough Superior reinvented itself by rolling out the SS100, an elite high-tech motorbike hand-built near Toulouse, France.

Elf and Brough Superior, a World-Class Partnership and Exceptional Products

Buoyed by over 40 years of motorcycle racing experience, the ELF brand is renowned for its continuous pursuit of performance and excellence. These are the reasons that Brough Superior picked Elf as a close partner.

To meet the elite motorcycles’ specific requirements, Elf provides Brough Superior with ELF MODERN MOTORCYCLE OIL 10W-60, a high-performance lubricant that can withstand extreme engine pressures and temperatures, thanks to rigorously selected additives that prevent even the most minor clutch malfunction while keeping friction just where it needs to be.

Elf has also developed the BROUGH SUPERIOR ELF VINTAGE MOTORCYCLE OIL line, which will give new life to vintage four-stroke machines. With four options to choose from, it is the best product for the total-loss oiling systems used in vintage models.

Mark Upham, CEO and owner of Brough Superior Ltd, said of the partnership: “Oil is an engine’s lifeblood; the biggest future risk would be not getting the right power for our bikes. Elf can help us make better motorcycles and that’s why we’re such big believers in the partnership’s excellence and sustainability.”

Thierry Gourault, Vice President, Automotive Lubricants at Total, added: “Just like Brough Superior, our ELF range was designed to match the ambitions of the brand and deliver outstanding performance. We’re proud to be accompanying Brough Superior on the road to success through this partnership.”

For more information about Elf and Brough Superior, please click here .

About Total Lubrifiants

Total Lubrifiants is a leading global manufacturer and marketer of engine oils and lubricants. It has 41 production plants worldwide and more than 5,800 employees in 150 countries. Total Lubrifiants offers innovative, efficient and environmentally responsible products and services developed by more than 130 researchers at its R&D center. Total Lubrifiants is a partner of choice for the automotive, industrial and marine markets.

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About the Marketing & Services division of Total

The Marketing & Services division of Total develops and markets products primarily derived from crude oil, along with all of the associated services. Its 31,000 employees are present in 110 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing & Services serves more than 8 million customers in its network of over 16,000 service stations in 65 countries. As the world’s fourth largest distributor of lubricants and the leading distributor of petroleum products in Africa, Total Marketing & Services operates 50 production sites worldwide where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.

About Total

Total is a global integrated energy producer and provider, a leading international oil and gas company and a major player in low-carbon energies. Our 98,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.

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Contact Media

Media Relations : Élise Marbach | +33 (0)1 47 44 57 39 | elise.marbach@total.com

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